Amazon’s gradual exit from mainstream video game development took another significant turn today, as the company announced the transfer of the free-to-play MOBA March of Giants to Ubisoft. Currently in development, the acquisition will see Amazon Games Montreal, under the leadership of former Rainbow Six Siege creative director Xavier Marquis and Ubisoft Toronto managing director Alexandre Parizeau, integrate into Ubisoft’s Montreal studio.
“Returning to Ubisoft brings things full circle,” Marquis said. “We built some of our most meaningful work here, and we’re excited to continue developing March of Giants from within Ubisoft. This game has enormous potential, and I know Ubisoft can help us take it to the next level.”
Ubisoft CEO Yves Guillemot echoed this sentiment, emphasizing the game’s potential to introduce something fresh and dynamic to players. “March of Giants has a real opportunity to help Ubisoft compete in one of gaming’s biggest arenas,” he remarked. Guillemot also expressed enthusiasm for welcoming back key team members, stating, “Their ambition, creativity, and talent align perfectly with our desire to build bold new experiences for players.”
While the MOBA genre has seen immense success for a select few, such as League of Legends and Dota 2, it also presents significant challenges for newcomers. Titles such as Gigantic: Rampage Edition and Seekers of Skyveil quickly faltered post-launch, and although Smite 2 continues to maintain a presence, developer Hi-Rez Studios has faced difficulties, including layoffs and game shutdowns. The only current title with substantial potential to disrupt the genre is Deadlock, primarily due to its development by Valve.
The response to the closed alpha test of March of Giants held in September raises questions about its future viability. While the feedback isn’t overtly negative, the lack of engagement is concerning. The “closed alpha recap” post garnered only six comments, and the game’s Steam forum is largely inactive, with the dedicated Discord channel showing similar signs of low activity.
As Ubisoft prepares to take over, the challenges of revitalizing March of Giants remain formidable. Although the game is poised to adopt a pricing strategy reminiscent of League of Legends and Dota 2, its success within Ubisoft’s portfolio of live service games is uncertain.
Amazon has not entirely retreated from the video game industry, maintaining its commitment to publishing two new Tomb Raider titles announced during The Game Awards 2025. Additionally, the company has revealed plans for projects like Courtroom Chaos Featuring Snoop Dog, which has drawn mixed reactions.
While the current climate may not seem ideal for Ubisoft’s entry into the MOBA space, the shift in development responsibility for March of Giants highlights both the challenges and opportunities that lie ahead in this competitive genre. As both companies navigate this evolving landscape, the question remains whether the collaborative efforts can transform the game into a standout title in an already crowded market.
