Epic Games has unveiled a new collaboration between Fortnite and adidas, adding branded footwear cosmetics to the game’s Item Shop. This partnership introduces two pairs of adidas Kicks, continuing the trend of fashion-focused collaborations that have become a hallmark of Fortnite’s evolving in-game culture. Players can now personalize their characters with these new items, which reflect the ongoing synergy between gaming and pop culture.
The adidas Kicks are available for a limited time and can be located in the Fortnite Drops section of the Item Shop. Each pair is priced at 1,000 V-Bucks, which aligns with the cost of previous branded items within the game. This pricing strategy indicates a consistent approach by Epic Games as it integrates more fashion brands into its platform.
The Fortnite x adidas collection features two distinct designs: Wings 3.0 Gold and Superstar Flames. Both styles draw inspiration from adidas’ real-world sneaker offerings, seamlessly adapted into Fortnite’s unique visual style. It is important to note that these items are purely cosmetic and do not influence gameplay or player performance—aligning with Fortnite’s established policy on cosmetic enhancements.
Players interested in acquiring these items outside of the game can also access the adidas Kicks through Fortnite’s official Web Shop, which mirrors the in-game storefront experience. This dual availability enhances accessibility, allowing fans to engage with the brand even when they are not actively playing.
According to Epic Games, the adidas Kicks will remain available until December 20, 2025. After this date, the items are expected to rotate out of the Item Shop, though there has been no confirmation on whether they will return in the future. As with many cosmetics in Fortnite, availability beyond the specified timeframe has not been established, leaving some uncertainty for collectors and fans.
This collaboration is part of Fortnite’s broader strategy to merge digital fashion with licensed content. Over recent years, Epic Games has increasingly focused on partnerships with significant brands, positioning Fortnite as a platform that intersects gaming, pop culture, and emerging concepts in digital ownership. As the landscape of gaming continues to evolve, these partnerships illustrate how Fortnite seeks to remain at the forefront of this trend, even as items remain strictly cosmetic and platform-bound.
Looking ahead, players can expect additional themed content and collaborations to arrive in the Item Shop, as seasonal updates continue to shape the Fortnite experience. The adidas release not only reflects the game’s commitment to innovation and engagement but also signals an ongoing trend where digital fashion becomes an integral aspect of gaming culture.
In summary, the new adidas Kicks are now part of Fortnite’s extensive catalog, enabling players to further customize their gaming avatars. As the collaboration continues, it will be interesting to see how Epic Games evolves its approach to partnerships in the ever-changing landscape of digital gaming and fashion.
